Built by Merchants, For Suppliers
Dan Huffman and Bill Palmer spent their careers inside The Home Depot's merchandising organization. Huffman-Palmer helps suppliers see the business the way the merchant does: identifying and creating growth opportunities, and building the infrastructure to support them.
Who We Are
We are a boutique firm by design. Our clients get partners who know the merchant organization, the product line review process, the distribution network, and the operating discipline The Home Depot expects, because we have managed that work firsthand.
We work inside our clients' organizations: strategic guidance where it is needed, hands-on execution everywhere else. When growth comes, we make sure the forecasting, supply chain, and organizational structure are ready to support it.
Our Team
Dan Huffman
Dan built his career at The Home Depot, from the stores to merchandising leadership as a Divisional Merchandise Manager. As Founder and CEO, he brings a merchant's discipline to the supplier's side of the table: know the numbers, do the homework, own the result. Outside of work, Dan enjoys time with family, coaching baseball, and the outdoors, and serves as a board member and treasurer of the nonprofit Venture Unknown Foundation.
Bill Palmer
Bill spent thirty years at The Home Depot, rising from the stores to merchandising leadership as a Merchandising Vice President and officer of the company, with relationships that still run from the field to the executive suite. As Chief Customer Officer, he holds the firm to a simple standard: every client should feel like the only client. Outside of work, Bill enjoys golf and time at the lake with family and friends.
Let's Talk About Your Business at The Home Depot and HD Supply
Whether you are an established supplier or earning your first placement, the conversation starts the same way: an honest read of your business and the opportunity.
Get in Touch